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On paper, it makes sense. Two swimmers, same distance, same sets, same sessions. Same plan. In reality, it almost never works.

Excel is great at many things. Swimming coaching is not one of them.

If there’s one thing that separates efficient swimmers from exhausted ones, it’s balance. Not strength. Not fitness. Not how hard they pull. Balance is what lets everything else work.

If you’ve ever downloaded a swim plan, followed it religiously for a few weeks, and then either plateaued or burned out — you’re not alone. Most swim plans fail for one simple reason: they assume everyone responds to training in the same way. They don’t.

Whether you’re training for a race, building fitness, or trying to squeeze a few more quality sessions into the week, timing matters more than most people think. Not because one time of day is “right” and the other “wrong”, but because morning and evening training both come with distinct physiological and psychological benefits.

Comparing SWIMMA to in-person swim coaching

Tips for swimmers to optimise their morning routine.

SWIMMA's 'how to' guide for using swim tech to get the most of your training

How to get the most out of your AI swim coach

5 Coaching Tips for a Stronger 'Pull' Phase of Your Stroke

5 Swim Coaching Tips to Keep Your Breath Trying harder to breathe only means losing your breath faster. Here are the top 5 ways to have easy and sustainable breathing when you swim: When you turn your head to breathe, don't over-rotate; rest your head on the water like a pillow, turn your mouth (not your head) to the sky to avoid inhaling water. Extend your lead arm; when you breathe you are balancing on your side, to keep stable, think about pointing your armpit to the floo